Last updated: May 2026 — James Whitfield, Hattheflux

Privacy Policy

Last Updated: 1 January 2026

This Privacy Policy describes how Whattheflux (whattheflux.uk) collects, uses, stores, and protects the personal information of visitors to our website. By accessing or using whattheflux.uk, you agree to the terms outlined in this policy. If you do not agree, please discontinue use of the site immediately.

Whattheflux.uk is owned and operated by James Whitfield, who is the responsible person for all data processing activities carried out in connection with this website. This site provides independent reviews of online casinos and gambling platforms for users located in Great Britain.

1. Information We Collect

When you visit whattheflux.uk, we may collect the following categories of information:

• Usage Data: Pages visited, time spent on the site, referring URLs, browser type, device type, and IP address.
• Cookies and Tracking Data: Information collected automatically through cookies and similar tracking technologies.
• Voluntarily Submitted Information: Any information you choose to provide via contact forms, email enquiries, or newsletter sign-ups, including your name and email address.
• Technical Data: Operating system, screen resolution, and other technical identifiers used to improve site performance.

We do not knowingly collect sensitive personal data such as financial information, government identification numbers, or health-related data.

2. How We Use Your Information

Whattheflux.uk uses collected data for the following purposes:

• To deliver, maintain, and improve the content and functionality of whattheflux.uk.
• To analyse user behaviour and website traffic using analytics tools.
• To respond to enquiries submitted directly to James Whitfield or the whattheflux.uk team.
• To comply with applicable legal obligations under UK and international law.
• To detect and prevent fraudulent or abusive activity on the site.

3. Cookies and Tracking Technologies

Whattheflux.uk uses cookies to enhance user experience and gather analytical data. Cookies are small text files stored on your device by your browser. We use the following categories of cookies:

• Essential Cookies: Required for the basic operation of the website.
• Analytics Cookies: Used to track visitor behaviour and measure site performance, typically via tools such as Google Analytics.
• Advertising and Affiliate Cookies: Used to track referrals to third-party casino and gambling platforms listed on whattheflux.uk.

You may manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of whattheflux.uk.

4. Third-Party Links and Affiliate Relationships

Whattheflux.uk publishes reviews and recommendations for online casino operators. Many of these reviews include affiliate links. When you click an affiliate link and register or deposit with a third-party casino, whattheflux.uk may receive a commission. We are not responsible for the privacy practices or data handling of any third-party websites. We strongly encourage you to review the privacy policies of any external site before submitting personal information.

5. Analytics

We use third-party analytics services, including Google Analytics, to monitor and analyse traffic to whattheflux.uk. These services may collect anonymised data about your browsing behaviour. Google's privacy policy governs the handling of data collected through their analytics tools. You may opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on.

6. Your Rights Under GDPR

As a resident of Great Britain or the European Economic Area, you have the following rights regarding your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
• Right to Restriction: You may request that we limit the processing of your data in certain circumstances.
• Right to Object: You may object to processing carried out on the basis of legitimate interests.
• Right to Data Portability: You may request your data in a structured, machine-readable format.

To exercise any of these rights, please contact James Whitfield directly using the details provided in the Contact section below.

7. Data Retention

Whattheflux.uk retains personal data only for as long as is necessary to fulfil the purposes outlined in this policy or to comply with applicable legal requirements. Anonymised analytics data may be retained for longer periods for statistical purposes.

8. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, loss, or destruction. However, no method of data transmission over the internet is entirely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Whattheflux.uk is intended exclusively for adults aged 18 years and over. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has submitted personal information to this site, please contact us immediately so that we may take appropriate action.

10. Changes to This Privacy Policy

James Whitfield reserves the right to update or amend this Privacy Policy at any time. Any changes will be published on this page with a revised effective date. Continued use of whattheflux.uk following the posting of changes constitutes your acceptance of the updated policy.

11. Contact

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the responsible person directly:

• Responsible Person: James Whitfield
• Website: whattheflux.uk
• Email: [email protected]

We aim to respond to all legitimate enquiries within 30 days of receipt in accordance with our obligations under the UK GDPR.